People including most of us favor creativity but on confrontation we often back off from a novel creative idea. Keeping this question in mind researchers at University of Pennsylvania report the experiments in journal Psychological Science. The important points of the studies are given below:
- Creative ideas are by definition novel, and novelty can trigger feelings of uncertainty that make most people uncomfortable.
- People dismiss creative ideas in favor of ideas that are purely practical -- tried and true.
- Objective evidence shoring up the validity of a creative proposal does not motivate people to accept it.
- Anti-creativity bias is so subtle that people are unaware of it, which can interfere with their ability to recognize a creative idea.
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